Marketing Consulting Services for Startups
Our Services
At Blue Nalu Analytics, we offer a comprehensive range of data-driven solutions tailored to meet the needs of small and medium businesses. Here’s how we can help you unlock the full potential of your data:
Sales Analysis:
Track daily, weekly, and monthly sales, identify top-selling products, and monitor sales trends to understand which products are performing well and which need adjustments in pricing or marketing.
Replenishment Tools:
Develop tools to automate and optimize stock replenishment, ensuring you always have the right products in stock to meet customer demand.
Customer Segmentation:
Segment customers based on purchasing behavior and demographics to target specific groups with personalized marketing strategies, increasing customer engagement and loyalty.
Marketing Analytics
We believe in data-driven marketing. Our team will help you track and analyze your marketing campaigns to measure their effectiveness and identify areas for improvement. We'll help you use analytics to make informed decisions about your marketing strategy.
Customer Segmentation:
Segment customers based on purchasing behavior and demographics to target specific groups with personalized marketing strategies, increasing customer engagement and loyalty.
Price Optimization:
Determine the optimal pricing strategy to maximize revenue and profit by considering factors such as demand elasticity, competitor pricing, and customer sensitivity to price changes. \
Market Basket Analysis:
Identify associations between products frequently bought together to understand customer preferences, optimize product placements, and design effective cross-selling strategies.
Promotion Analysis:
Evaluate the effectiveness of marketing promotions and campaigns to assess ROI and identify which promotions drive the most sales, optimizing your marketing spend.
Inventory Management:
Optimize inventory levels by analyzing historical sales data and demand patterns, ensuring you have the right stock to meet customer demand while minimizing excess inventory and holding costs.