Helping towns & businesses learn what works and what doesn’t

You might already have a dashboard. You might be paying for reports, exports, or “insights" and somehow now you have even more questions. That’s because more data doesn’t automatically lead to better decisions. Pouring more water on a garden doesn’t make things grow faster, and spraying data everywhere doesn’t make the signal clearer. At some point, the problem isn’t volume. It’s focus. We don’t believe in one-size-fits-all dashboards or canned reports. No vendor can pre-build what you will need. We don’t guess. We sit down with you, understand how your business or town actually works, and use data to answer the questions that matter most, like these:

You might already have a dashboard. You might be paying for reports, exports, or “insights" and somehow now you have even more questions. That’s because more data doesn’t automatically lead to better decisions. Pouring more water on a garden doesn’t make things grow faster, and spraying data everywhere doesn’t make the signal clearer. At some point, the problem isn’t volume. It’s focus. We don’t believe in one-size-fits-all dashboards or canned reports. No vendor can pre-build what you will need. We don’t guess. We sit down with you, understand how your business or town actually works, and use data to answer the questions that matter most, like these:

You might already have a dashboard. You might be paying for reports, exports, or “insights" and somehow now you have even more questions. That’s because more data doesn’t automatically lead to better decisions. Pouring more water on a garden doesn’t make things grow faster, and spraying data everywhere doesn’t make the signal clearer. At some point, the problem isn’t volume. It’s focus. We don’t believe in one-size-fits-all dashboards or canned reports. No vendor can pre-build what you will need. We don’t guess. We sit down with you, understand how your business or town actually works, and use data to answer the questions that matter most, like these:

You might already have a dashboard. You might be paying for reports, exports, or “insights" and somehow now you have even more questions. That’s because more data doesn’t automatically lead to better decisions. Pouring more water on a garden doesn’t make things grow faster, and spraying data everywhere doesn’t make the signal clearer. At some point, the problem isn’t volume. It’s focus. We don’t believe in one-size-fits-all dashboards or canned reports. No vendor can pre-build what you will need. We don’t guess. We sit down with you, understand how your business or town actually works, and use data to answer the questions that matter most, like these:

You might already have a dashboard. You might be paying for reports, exports, or “insights" and somehow now you have even more questions. That’s because more data doesn’t automatically lead to better decisions. Pouring more water on a garden doesn’t make things grow faster, and spraying data everywhere doesn’t make the signal clearer. At some point, the problem isn’t volume. It’s focus. We don’t believe in one-size-fits-all dashboards or canned reports. No vendor can pre-build what you will need. We don’t guess. We sit down with you, understand how your business or town actually works, and use data to answer the questions that matter most, like these:

- Which events actually bring people in, and where do they come from?

- Are visitors sticking around, or just passing through?

- How do weather, seasonality, and local calendars affect traffic, spending, and staffing?

- Are your marketing dollars working, or just making noise? Can you measure performance by location, audience, or persona?

- How do pricing, promotions, or events change behavior, and for whom?

- What do people spend money on? What items sell together, and who’s buying what?

- Are you staffed and stocked for the weekends that actually matter?

- Can you anticipate next week, not just look at last month?

We blend your existing data with outside sources like weather, demographics, tourism, and events to uncover the “why” behind the numbers.

Whether it’s a restaurant, a festival weekend, or a growing town, our goal is the same: help you plan smarter, not just react faster.