About Blue Nalu Analytics

 We’re here to serve our neighbors. It’s a calling Marcus believes deeply in — and the rewards are always priceless.

Whether it’s a town trying to plan for growth, a small business going gangbusters, or one fighting to stay afloat, we meet you where you are and use data to help you get where you want to go.

We know your budget isn’t endless — and we respect that.
That’s why our value proposition is simple: don’t pay us anything upfront.

Let us sign an NDA, hand us a bit of data, and we’ll show you what’s possible. We’ll sit with your vendors, talk data engineer to data engineer, and help guide the conversation so your team gets more out of the tools you already have.

We don’t ask for trust. We earn it.

You get a dedicated analyst and data engineer focused on your goals, backed by proven experience in strategy, analytics, and leadership. The work is thoughtful, custom-built, and designed to deliver — every time.

We partner with sharp, recent master’s grads from top programs like UNC, Wake Forest, and the University of Tennessee — people who know the tools, understand the math, and are ready to solve real problems using the Data Analytics Lifecycle. They bring a strong foundation, and we build on it with the kind of mentorship and direction that ensures things get done right.  Check out the Case Studies — or better yet, shoot us an email and let us show you what we've done.